The challenge Micheal identified was combining data from multiple different software systems. While many businesses still have primary Line of Business applications for productivity and finance, SaaS applications and other programs fill niche roles in business IT and these create "data sprawl" with actionable data spread amongst many applications.
This has created a larger market for a class of software designed to pull business data together so that it can be viewed conveniently and present a complete picture of business through a "single pane of glass". Microsoft PowerBI (Business Intelligence) is a good example of this software.
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